Westpac, having revamped their marketing approach has proven there are tangible results in producing and promoting marketing campaigns involved with environmental, social or community causes. Corporate social responsibility is a widely circulating topic in recent years and since Westpac’s campaign launch, areas such as brand consideration, “product experience” and overall customer experience has increased strongly. Since October, Westpac reported an increase among existing accounts by 20 per cent, and the number of customers leaving the bank decreasing by 25 per cent.

Article from InfoChoice